If there was no tournament we would get all the stuff in the tournament for free for all players and it would be permanent the gold guns, shade armour, halloween stuff, the skin and all that other stuff and yes I can get gold with 10 thickets so do attack me for not being good
ND understands that there are a set of people good enough to win the Gold Tier material easily.
ND understands that there are a set of people not good enough to do so.
ND understands that there are sets of people between these who will spend "X" dollars/Euros/Drachmas/Yuan on 'tickets' in order to attempt to garner these rewards.
ND understands marketting and sales. Sets of people are SUCKERS.
What I don't understand is how come ND doesn't let players keep their specific tourney award, other than the Djinn, of course. Seriously, I would be palying the tounrey non-stop if there was an actual reason to do so. Getting that gold tier so I can keep Pumpkin Shirt would be awesome. But the fact that I can only keep them for a week ruins the entire system for me.
The most sad part is that some people buy tickets to climb up the tournament leaderboard, although it's being reset every week.
As Scoot said, ND exploits human vanity & stupidity.