You could download the game in the EU-store about 8 hours ago. This is horrible!
PS4 _must_ have pre-downloads for it digital releases and exactly midnight eastern time it should unluck.
Right, so 12-14GB. And no it was not clear that I would not be able to pre-install. Foolish me, used to Steam's space-age 2004 pre-install tech, allowing for midnight play goodness.
Yes this is the same way the EU store works, "Remember me" was available I think 2 weeks before launch for preorder, you click to preorder the game, then you can download it the same day, funds are then taken 1 or 2 days before launch and soon as midnight hits its then playable... Anyway only 25 mins left now till we get our hands on the INSTALLER >.>