Here is some interesting info that I found on PSU.com in regards to the last of us (video included in link);
"Naughty Dog’s The Last Of Us will have a web-based, live-action series to promote the game which could be the ideal appetiser for fans to indulge in before the main course arrives in May"
"The official website reveals that the series is intended to be a "marketing campaign by Naughty Dog to increase sales and awareness for the game title, as well as a unique piece of content chronicling the journey of three unlikely friends as they attempt to survive in a world 10 years after a new strain of fungus as all but wiped out the human race"
