i use to have one of those... never updated at all.
They'll update automatically but only twice a week if you Sign up at MMOS.com & set your PSN id in the user options. If you don't you'll have to manually update it.
The different styles are nice too.
If you really want one that bad, you can just sign in with your PSN account over on the EU forums and get the portable tag for your ID.
Still, I agree with you 100%. The NA tags we have suck compared to the EU tags.
only problem with the EU trophy is that it shows the British flag... or the French, or the German, but definitely not the right one for me.