Does anyone know what you have to do in order to be loyal and get $10 from sony
Occasionally you get lucky if you've been around for awhile. I don't know how it works, they did some of the loyalty rewards in the past year.
I got one. So I do know they exist. Just be a PS3/PS Vita person. Have a PSN ID. Play. Maybe you'll get lucky with a loyalty reward one day.
How is this still coming up?
Well, it was a poorly worded gimmick, is what it comes down to. Some people who are rarely on got $10 while people like me who have been playing almost exclusivley on PlayStation branded systems for 15 years didn't get anything.
Best course of action is to get over it.
SONY! Never mess with Sephiroth!