Finally hoping they might be starting to understand the problem. The email I just got asked to check the regular version of the game in the store, and see if American McGee's says "purchased" there. It doesn't. In fact, either does the game. The only thing for me that says purchased is the Weapons pack.
Well I got an e-mail back:
"The American McGee's Alice content would be available for free with the Ultimate Edition. After purchasing the Ultimate Edition, you would need to download the American McGee's content separately in the PlayStation®Store. It would recognize that your account has purchased the Ultimate Edition and allow you to download it at no additional cost."
For those of you who have actually purchased it already, is that true?
Well I don't know if you still care, but I've just bought the Ultimate Edition minutes ago, and when I checked the 3 items appeared to be downloaded, Alice Madness Returns, Dresses and Weapons of Madness add-on, and the American Mc-Gee's Alice game... 100% real and confirmed.
For now, new purchases of this game will have American McGee entitled to the download. If you already downloaded the Ultimate Editiion of Alice: Madness Returns before the update occured, you still may not have access to American McGee's Alice. We are reviewing options on this now and will share an update when we have news. Thanks for your pateince and I'll update the original post when we have news on this.