How is it a scheme to make a game or product, then give it to consumers for them to pay for (or give free to start) in exchange for usage? Its a business Sony operates, and they don't do it to revolutionize the world - they do it to make a profit. Home is a tool to sell PS3's and then to make money off built in ads and add-on items. That isn't dubious in any way. How else do you expect them to cover costs and to make products if there is no method in which they make money?
Along the logic of this thread it would be a scheme to develop any game really. You make it to sell something - whether it be the disc itself, the tshirts, the controllers, the posters, the in-game items, the expansion packs, or the server time (WoW). Lots of games have free elements that take payments to get further along in your play - see Shot Online.
Message Edited by Dalai_Llama on 03-16-200710:38 AM
I don't know why people keep thinking the lobbies in home would be over run with ads. It's obvious that with roughly 64 people per lobby, Sony doesn't have to be so crude (as MS would if they had this, I'm sure) with ad placements. What we've seen of the ad placement in HOME lobbies looks fantastic and with hundreds of servers running ads constantly, Sony stands to do very, very well with this new marketing tool.
Anyway, can you imagine other websites inevitable jealousy when PS3 users get surprise anoucements of games or movies coming out before anyone else and pictures of a crowd of PS3 avatars around jumbo tvs in lobbies on HOME watching the first glimpse to new vids and clips before other gaming sites get them. I can just see it now with headlines on forums like: "PS3 users where pleasantly surprised to get the very first glimpse of the new Iron man movie/game. Though the trailer hasn't been released to other gaming sources as of yet, we're sure this clip will be up and available for all to view very soon. Until then, heres a pic of a crowd of PS3 avatars watching what looks like Iron man kicking some dudes butt"
Ohh man, I'm so stoked about this gen's PlayStation gaming wooooot!!!!