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Fender Bender
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Re: Home Community - How SHOULD Sony make money from Home?

Jan 25, 2013

bookepride wrote:
Not you, or the community are apart of SCEA Marketing group. Leave it to them, Missy.


'apart' means not part of. Did you mean 'a part'?

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Sackboy
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Re: Home Community - How SHOULD Sony make money from Home?

Jan 25, 2013

julie_love wrote:

bookepride wrote:
Not you, or the community are apart of SCEA Marketing group. Leave it to them, Missy.


'apart' means not part of. Did you mean 'a part'?


Don't forget to bring your chapstick, bookepride.

 

 

You seem to either ignore or missed the part when julie_love said:

 

"If you had a chance to sit down with the Home marketing team and give them some recommendations on how to increase revenue from Home what would you recommend?"

 

Suggestions are always nice, right?

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Fender Bender
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Re: Home Community - How SHOULD Sony make money from Home?

Jan 25, 2013

julie_love wrote:

bookepride wrote:
Not you, or the community are apart of SCEA Marketing group. Leave it to them, Missy.


'apart' means not part of. Did you mean 'a part'?


knock it off  both of you or your both deleted

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Fender Bender
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Re: Home Community - How SHOULD Sony make money from Home?

Jan 25, 2013

julie_love wrote:

smokingpistol wrote:
We were progressing along quite steadily and well until the Hub update in NA. I would wager EU and JP have been the perfect examples in different ways to how to make Home successful and popular. Their really are a ton of users seemingly there and they still incorporate Sony music, movie and game promos on the regular while splashing in popular culture like Total Recall or Anime franchises respectively. I always wanted Home to be my link to my friends while promoting mostly game related content and having game related experiences. The decline of that in our server since last year and other game related goodies (preorders costumes, etc) have made me wonder why I still am here at times. But it is what you make of it and I still have years worth of old content to keep me happy Smiley Happy
I like all of your suggestions though Julie I have always thought those points should be implemented, but we live in a server where the mall still has a kiosk up holding LAST springs' content in it, and is seemingly a weekly error farm so I wouldnt hold my breath really.

We did have some pretty awesome TGIs and events for a while. Dead Island, KZ3, UC3 to name a few. That all seemed to change when they announced thaty the Home Community Managers and Specialists were becoming Digital Platform Managers and were taking on more projects.

 

For all we know 100% of their time might have been assigned to other projects. That would explain some of the old content you mentioned as well as why the theater rarely gets updated and some of the odd holiday events.

 

JP has always had good events and unique content, but EU has been thriving lately with the new Community Managers they hired.

 

It may be time for SEN to look at hiring some new Managers dedicated to managing NA Home.


It is time for some new managers. The ones we have clearly have showed signs of a "I dont care about Home...all I care about is making the most money possible.". The EU ones should pick out our managers...then maybe we will have some type of success.

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Monster Hunter
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Re: Home Community - How SHOULD Sony make money from Home?

[ Edited ]
Jan 25, 2013

julie_love wrote:

I think they should target more casual gamers that might not have heard about Home and talk to the strengths of Home. They'd probably even sell some more consoles in that way.

 

What do you think Sony should be doing to generate more revenue from Home? There have been multiple threads about what people DON'T like about what's being done so let's keep this thread about what they SHOULD be doing.


Julie

 

I agree that  targeting casual gamers could bring in more revenue.

I believe that there are more casual gamers on Home than we realize. Sony  should do a customer survey to see

who is using Home and how they are using the service. I believe that the results of such a survey would surprise them.

 

 

Sony and developers should  take a close look at what works and what does not work in Home.

I personally like the freemium ( http://en.wikipedia.org/wiki/Freemium ) business model that some developers have

adopted, for example: Sodium Lockwood's Salt Shooter and Hellfire Game's Tycoon and Novus Prime.

 

I prefer having the option to try before I buy the full game or additional content.

I believe that the freemium business model will make more money for Sony and developers long term.

 

Cheers!

 

 

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Fender Bender
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Re: Home Community - How SHOULD Sony make money from Home?

[ Edited ]
Jan 25, 2013

The first thing that Sony needs to do for Home's future is to redefine the platform's mission statement.  What is Home's main function and why does it need to exist in the future?

 

From what I understand, Home was initially conceived as a gathering place for video gamers to meet and launch their games from the relatively new PS3 console.  While Home may have been designed as a conduit for gamers and a promotional tool for the games themselves, it grew into a self-sustaining entity with its own massive library of content.  The more that the emphasis has tilted towards "Home" content, the more it began to fail as a promotional tool.  If Home had been more successful as a hub for gamers, we wouldn't be seeing the current controversy regarding core features being made exclusive to PS Plus subscribers.  Home's hard-core users and PS Plus subscribers would be the same group of people but that really is not the case.  As such, the features in Home being made exclusive to PS Plus subscribers come off more as coercion to buy the service than merely promotion of the service.  It's just a poor way to build or reward customer loyalty...but that's been covered ad nauseum elsewhere.

 

Third-party developers have tried to create their own tent-pole games for Home with mixed results.  Recently, the prices associated with Home games have reached or exceeded the levels of stand-alone games.  Unfortunately, the games themselves pale by comparison, tend to be riddled with bugs and generally wobble during their early stages due to strain on Home's servers.  SCEA has essentially turned their segment of Home over to the third-party developers for games, content and even special events at this stage.  For these Home games to succeed in the long-term, the games need to have better quality control to reduce errors, regular updates to keep players engaged and some cost-containment to avoid unflattering comparison with disc-based games.

 

SCEE has done a better job of maintaining Home's promotional drive.  The EU region regularly sees more game-related events, free rewards and public space re-skins to introduce new products, much to the chagrin of NA users.  Still, so many obvious potential promotional opportunities have been missed.  Sony likes to say that the PS3 "only does everything."  Guess who else does everything?  Sony Corporation themselves.  Their electronics and entertainment divisions are massive, yet we see very little Sony presence on Home anymore.  Remember the old "Make Believe" quests at Central Plaza?  Seems like a long time ago.

 

Consider this.  Last year Sony Pictures released the 50th anniversary James Bond movie, Skyfall.  The movie went on to become the highest grossing movie that Sony Pictures ever released (the highest grossing movie in UK history).  Adele's theme song on a Sony record label was a top-10 hit.  There was also Skyfall-related DLC released for a James Bond game.  Did anyone see anything about Skyfall or James Bond in Home?  Talk about missed opportunity.

 

How about cross-promotion with the electronics division?  Why in the world do the televisions and radios in Home carry the Loot brand name?  Sony could have slapped their logo all over Home's virtual electronics.  How about some sort of Home functionality for Sony Ericsson phones or Sony Internet-connected TV's?  I know that they can't run the platform itself but some sort of application to link the platform to their electronics must be possible.  Sony network and Sony electronics can provide mutual promotion to a built-in customer base.  You surely see a fair share of Sony Electronics product placement in the James Bond movies.  It sounds like preaching to the choir but it's baffling that Sony doesn't take advantage.

 

Maybe people do not want to see advertising plastered all over Home's public spaces but it could help to keep prices down, sponsor more free events/games and provide long-term sustainability.

 

That's more words than I was planning to type but I think that SEN has to decide what Home's purpose for the future is going to be.  Are they just leasing out space to third party developers?  If so, then there has to be some mechanism to ensure quality and cost controls for their customers.  Sony inevitably will take the heat for developers' misfires and inadequacies.  If Home is going to be more of a promotional tool, as it was originally intended to be, Sony must learn to promote themselves.  In addition to free advertising for their own products, Sony can demonstrate Home's advertising potential to other businesses seeking new avenues to showcase their products.  Give Home a raison d'être.

 

In business these days, branding is everything and the Sony brand is among the best-known worldwide.  The future of Home does not rest with handing the platform off to virtually unknown third parties, regardless of how important they are for providing content to the platform.

castle3
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Lombax Warrior
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Re: Home Community - How SHOULD Sony make money from Home?

Jan 25, 2013

More game and real world content. Duh.

 

  • Advertise on snack items such as sodas and chips. Have a promotion code on the can, bottle or bag that unlocks a nice virtual item. It worked for EA. I don't drink soda often and virtually never buy it, especially Dr. Pepper since I prefer others if I will have one. But being a big fan of BattleField 3, I purchased 6 bottles of Dr. Pepper to unlock in game content such as camos, dog tags, etc.

 

  • In game rewards for accessing Home. Normally if Home is associated with a game, it's normally something along the lines of rewarding content for Home by playing the game such as the Batcave space or the Red Dead outfit. It's nice and should be implemented more with other games but I think reversing it as well would benefit both Home and the game much more. Example, I'll use a random game ... Killzone 4. If you play Killzone 4, you get a nice costume or space BUT... If you play the Killzone themed space/minigame in Home and get a certain score or just arrive there, you unlock an exclusive camo or weapon that you can use in Killzone itself! Gamers who don't use Home would figure they can unlock content to further their gaming experience just by accessing something for free. And when they join, that's when Home can hook them  and hopefully gain a new user.

 

  • Perhaps make more Home mini games that relate to PSN Store exclusive games and offer discounts as rewards? Example, let's say if they made a Fat Princes 2. If they play and beat the Fat Princess mini game on Home, then they can buy the actual game for a discounted price! It'd be an incentive for Non Home users to play Home to save a little money. What SONY would lose in the discounted price they would gain in having a new user on Home who might purchase content.
  • More partners! Bring back partners such as Red Bull, Lucas Arts (or better yet, Disney now), and some new ones too! DC Comics is partners with EU Home, bring them here too! Warner Brothers, Monster, clothing lines etc! Maybe even provide advertisement for IGN, Gamespot, Game Informer and they can repay the favor!
  • Lastly... Listen to the feedback of users!!! Seriously, all they have to do is have one quick look through these forums and BAM, they'll hear the voices of Home. You would think this is common sense..
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Fender Bender
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Re: Home Community - How SHOULD Sony make money from Home?

Jan 25, 2013

X-MsLiZa-X wrote:

 

That's more words than I was planning to type but I think that SEN has to decide what Home's purpose for the future is going to be.  Are they just leasing out space to third party developers?  If so, then there has to be some mechanism to ensure quality and cost controls for their customers.  Sony inevitably will take the heat for developers' misfires and inadequacies.  If Home is going to be more of a promotional tool, as it was originally intended to be, Sony must learn to promote themselves.  In addition to free advertising for their own products, Sony can demonstrate Home's advertising potential to other businesses seeking new avenues to showcase their products.  Give Home a raison d'être.

 

In business these days, branding is everything and the Sony brand is among the best-known worldwide.  The future of Home does not rest with handing the platform off to virtually unknown third parties, regardless of how important they are for providing content to the platform.


Great post Liza! The visionaries that conceived of and created Home are long gone. As you pointed out Home has evolved well beyond what it was originally conceived to be and millions of people worldwide have grown to love it. Hopefully the people running it today will give it a raison d'etre and have a vision for how it will evolve in the years to come.

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Fender Bender
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Re: Home Community - How SHOULD Sony make money from Home?

Jan 26, 2013

Tnanks, Julie.

 

It just seems that Home is a rudderless ship at the moment.  If Sony can't decide what they want Home to be, then what future does it have?

 

In my opinion, Home became much less interesting when the weekly updates became an endless cycle of new Mall items.  Sure, the new personal spaces are wonderful as is the ridiculous selection of clothing, LMO's, companions, furniture, etc.  However, the novelty of buying new virtual merchandise has worn off for me.  Others still love to spend a lot on Home and that's fine but will the fascination last?  Sony can only milk the revenue stream for so long without a real vision.

castle3
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VP of Gaming
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Re: Home Community - How SHOULD Sony make money from Home?

Jan 26, 2013

Sony not only created Home as a place for PlayStation owners to gather, but also as a means for third parties to interact and do business with the community.

 

When Home was first developed, Sony took the reins to show their partners how Home would run. Very likely the plan was for third party partners to eventually be the main source of content in Home with Sony stepping back to work on tech issues such as stability, security, maintenance and core client updates. Basically, Sony will make sure that Home is up and running with tech updates (for us and their partners) while outside Developers create new items and games for us to interact with.

 

If this is true, then they are doing quite well. And not only that, but occasionally Sony will lend a creative hand with new games and other content.

 

Sony hasn't given up. They are in the background (with an occasional appearance in the foreground) keeping Home working and growing for us.

The way you play the game is the way you live your life.

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