I've said this before. You can't look at conversion rates to figure they pay more. The dollar to BPS would make you think they pay 60 US. But you're not calculating purchase power parody. Some of the richer countries in Europe have some of the highest GDP-PPP in the world.
On another note; I thought you had to have a European address to get a plus EU account. Is that false? I'd love to sign up to EU's plus but figured I couldn't because I don't have a Euro address.