The store is so closed to updates. If the store worked like mobile markets we'd have a better place to shop. We'd have developers changing prices freely all throughout the week, there will be one day sales, special daily events, more visits to the store would be made along with more purchases. We would also have prices matching retail or we'd possibly have better prices. Sony isn't good at these things, they seem to have things closed in. They can't even update the store at set times, or bring new releases at 12:00 with a pre-download so you can get right into the action on the second, it's disorganized.