Spike’s Xbox focus casts Nintendo’s ‘no E3′ decision in a new light
With Microsoft all but monopolising the official broadcast, Nintendo's plan to take matters into their own hands could pay off.
By Tim Biggs
ON JUNE 3RD, 2013 IN OPINION
With the long hype train to E3 now finally, painfully, tangibly entering its last stretch of track, we’re getting a much more solid idea of how we’ll all be consuming the big happenings from the show floor and the company conferences. Of course some of us will be there in the flesh to experience things first hand, but most of us (myself included) aren’t so lucky and will be watching from home.
Last week E3 announced that Spike TV will be the show’s official broadcast partner, delivering all-access footage across TV, web, tablets and smartphones. Spike will also have “exclusive access to the highly anticipated XBOX and EA press showcases featuring ground-breaking news, gaming trailers and demos”. Spike’s had a long-standing deal with Microsoft, acting as the exclusive broadcaster of their E3 press conference for the last few years and of course exclusively carrying the recent Xbox One reveal.
Even with the Xbox stuff being exclusive to Spike, one would imagine the official broadcast would still include all the Sony and Nintendo stuff right? Well not exactly.
Geoff Keighley has confirmed that Sony’s big PS4 reveal and press conference will not be broadcast on Spike, apparently owing to the conference’s late start time. Call me cynical, but I wouldn’t be surprised if it had less to do with programming pressures and more to do with swaying the coverage to Microsoft. If you take a look at Spike’s current program listings you’ll see several hours of E3 coverage from 9am to 2.30pm PDT, encapsulating the Microsoft and EA conferences. Then at 6pm, when the Sony conference will be gearing up, Spike will be showing Dodgeball: A True Underdog Story.
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Microsofts typical MO.
Throw money to keep Sony's hype from getting higher. Nintendo not even considered competition.
Yep. They have more than enough money in the world to do that. Still wondering about what Sony will bring to the game. And if Nintendo will be bringing anything to it, other than the Best Buy E3 related event (which I hope I can get to -- it'll be nice to be able to try out a Wii U).
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PlayStation Vita will broadcast it if anyone is interested Though Sony hasn't yet said how but most likely it will he a app from the PS Store.
" and the PlayStation Vita through the Nico Nico video app are expected."
Now I am glad that Spike Lee sued Spike TV for stealing his name.
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