This is one of the smartest things Sony has done in a while!
Check it out:
Did this happen today?
Was an email sent out or something about this?
This is very good news
It just went up a couple hours ago. PlayStation Store profits will probably double because of this and it will be more convenient for people to buy stuff now. It works out perfectly for the customers and the company.
I'd heard it was going live very soon, if this is indeedup & running this is great because I can get the Plus stuff I was going to miss out on because my PS3 YLOD & it's currently with Sony.
EDIT: It's working great, added items to my cart, purchasd & added them to my download list, cool!
It even shows that I'm a Plus subscriber, wallet amount remaining etc, site looks great so far.
This is great news and a huge step in the right direction.
I just wonder why it took Sony so long to be able to pull this off.
On the PS3, I actually perfer the older store, the new one is so so with me.