Maybe they were selling so many at 49.99 thet decided to ride the wave?
Maybe the kids from Twillight sucked the life out of the dude who pushes the buttons for the PSS?
Sometimes SCE does not do precisley what a Dev wishes they would, when they want.
I would ask Sony since they hold all the cards in this case..
OR, just order the physical version, it is at the price point you are looking for.
The truth will set you free... But it may sting a bit...