List of video game mascots
Sony Computer Entertainment - Toro
Original PS1 mascot for the US. He existed briefly (three months) and failed horribly as an ad-campaign because he insulted the PS customers.
**bleep**? Why would Sony have Polygon man insult PS cutomers?
They thought it was a good idea at the time. He was VERY quickly replaced. Keep in mind that only five PS ad-campaigns haven't crashed and burned: The original ones ("Enos lives" through "U R Not E"), the long string of "Live in Your World, Play in Ours," Kevin Butler, Marcus PSP, and Michael.
I thought Sony's Ratchet and Clank series of commercials were fantastic as well (A bunch of dudes in their backyard being recorded on a shaky camera saying "This is the new weapon from Ratchet & Clank & we're going to *insert stupid thing here* with it!)
Kind of wish we still had those. They were on par with the Crash Bandicoot commercials IMO.