People were speculating that there would be reveals at the Sony Press conference. Its very likely that they wait for the show, and announce very japanese characters, as TGS in the last few years has been more about Japanese audiences, and not western ones.
Omar - "what are you guys doing? Why did you get rid of crash!"
Game devs - "we wanted to put in evil Cole so we had to get rid of everyone else the fans wanted"
Omar- "Oh nice, good idea. I didn't think of that"