Oct 10, 2012
I think the delay and the leak really just messed up SuperBots whole marketing strategy, which I really don't think they'll be able to fix at this point. All they can do now is be as straight forward as possible about the games contents and go crazy with advertising. Casual consumers have to really recognise this game instead of referring it to Sonys Smash Bros. If they can really blow this game up like EA done with Battlefield 3 and Activisions been doing with there Call of Duty games i.e. adverts on TV and cinemas, posters on buses & bus stops, billboards etc, then they'll create massive buzz over this game as news spreads. I'd imagine anyone familiar with the Playstation brand would be drawn to a massive billboard with the entire roster as it is on the official website. It's all SuperBot & Sony can do to ensure the game sells well, because at this point reveals and ambiguity isn't helping anyone.