I personally thing it's something to do with Playstation Allstar's and coincidentally the new PS Store remake. It's not hard to see why this would be related to Playstation Allstar's though. The original "Michael" commercial is basically that, a bunch of Playstation characters and others hanging out in a bar.
EDIT: Just noticed, I think the Michael commercial actually came out in October 2011. Some anniversary sort of thing then.
alright, i think this trailer is hinting at one of these options:
1. a video game, which could either mean a new infamous game (3 or vita, or spinoff),
the new ff13 game (ligthning returns) or psasbr (with all the hints).
2. a character, the lightning could hint at cole or lightning, but i don't think it would be them, 'cause they were in the first
trailer, so i think it would be raiden,
3. it's just a sequel to the first trailer.
personally, i'd like option 3 to happen, 'cause despite the fact that the 'michael' trailer is a ps3 commercial,
it celebrates video games/gamers, regardless of the system, which was cool,
best.commercial.ever.of all time.