Long story short:
-PG and KP are upset about their character reveals. Game hype is fading, SCEA marketing panics and bribes Paul Gale to fraudulently hype the game (vague, false information- it's ok because Gale doesn't "work" for Sony).
-SCEJ catches wind of all of this, routes SCEA marketing, and pushes Superbot to begin post-launch work on making the game live up to the false hype and right the wrong done to customers who bought into it.
With the weight of SCEJ behind this game, we might actually expect some significant (and possibly free) roster additions post-launch.
Read the post, the reason SCEA marketing reached out to Gale in the first place is because they saw the opportunity with him already being attached to the game.
Also, Gale has always been doing this for a purpose:
"But in my own defense, my "leak" that began nearly one year ago, was part of an organized attempt to build up hype for this game like no other title has had behind it, before."
I can only bear so much arguing with people here, I've laid it out as plainly as possible. There's always a chance this isn't true, but it almost certainly is. Just use your own deducing skill I guess.