and we all know it will most likely sell more compared to them as well
That's entirely dependant on the effectiveness of the advertisements. It should easily outsell R3, because R3 failed commercially. But Uncharted 3 sold around 4.5 million last I checked. PSAS could in theory pass that, but only if a lot of people who would buy this game simply don't know about it yet. And I mean a LOT of people.
I'd like to point out that Kevin Butler is probably not about of Sony anymore.
In Ign, they just straight up call him a traitor lmao.
Lambert's contract with Sony expired in 2011, IIRC, or at least some kind of exclusivity deal. That's why he went to Bridgestone. I'm hoping Sony will bring him back, because it's one of the very few commercials they did right, and it practically saved the PS3.
If he doesn't get brought back, I'm not calling Lambert a traitor like IGN did. Why should we PS3 gamers be so selfish about a character? I think that's worse than him leaving.