It's not in-game Kratos we have a problem with. It's the image they are using in trailers, box art and the website, that was posted. In-game, Kratos looks fine, but that bloody image looks terrible! It doesn't even look like in-game Kratos! Look at the scar for example, it looks like somebody just paintbrushed it on.
The guys here that find themselves hilarious overusing sarcasm to its fullest need to understand, this picture IS terrible. Im surprised it wasnt brought up earlier. Kratos looks like a toy story version of himself, and that doesnt mean he needs to look more "mature game-ish" but if big daddy, radec and sweet tooth can look just right with the amount of detail necessary in their stock pictures, why does kratos have to look so weird?
To me the biggest issue is the blank/dead stare and pose. Kratos isnt a statue, he shouldnt look like one.