Lol helping??? He basically ruined any marketing strategy the sony/superbot had. What he did basically cost superbot thouands if not hundred of thousands of copies that would of been sold due to their marketing. Paul Gale basically ruined their game.
I really don't know how anyone can think he's helped in anyway. He ruined the marketing strategy, he forced Superbot to restructure in game content, and he damaged relations between Superbot and the 3rd party developers who provided their IP's for the game.