I wonder how they decide who gets the free $10. I've bought many full games off PSN like Dishonored and more recently Ni no Kuni. Not that SONY owes me anything, just wondering what makes a customer loyal.
I will say that I did, however, receive $5 from SONY about a month ago when this whole free $10 thing started. I guess my reward was unique, albeit being a lower amount but I was thankful nonetheless. Bought Sonic Adventure 2 with it!