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Yeah I'm calling them when I get home actually, I sorta wish that Sony had put the codes in the cases, it would have made things easier. Did you get the strategy guide also, it gives you a discount or something like that.
Had the same exact problem; preordered at Best Buy (the release date on my receipt still sayd 10/23/2012 as well, but they state on the preorder ticket that it's fine if the dates change), but didn't get any costume code.
You guys should contact them on their forums; They have instructions for what you should do if you didn't get a code.Plus you're talking directly to the game department, so you can skip the awkward call to Best Buy's CS who usually don't know much about a specific game's pre order bonus.