The game's coming out in less than a month but its marketing is still very scattered. And the trailers for this game, so far, haven't really explained the game well to newcomers. It's cool that we have trailers for every character reveal, but there still isn't one eye-catching trailer that someone might see when he walks into GameStop that will tell him EVERYTHING he needs to know about the game (characters, supers, some items, some cutscenes, etc.). Even the game's official website is still kinda lacking (no info about stages, items, modes, the Super system, etc.).
The closest thing we have to this right now is the E3 trailer, but that's really outdated. And even though the Michael-type ad was cool, it said nothing about the gameplay. I hope SuperBot & Sony have some type of awesome launch trailer planned for this game, because right now they're making it really hard for newcomers to get info about this game.