Give me a break. You got a full fledged game for less than $60.
That may be your assessment (and I agree it's a great game .... $60 great, I don't think so) but that wasn't the deal. The offer wasn't "You'll get a great game worth more than you're paying for it, if you're willing to watch ads to help support it."
The offer was "Wanna buy our game?" and had no ads.
Now it does; that's not great. I haven't seen them yet so can't judge how annoying they may be.
However, the best way to kill in-game advertising is to not respond to the ads; advertisers put their money in places that generate sales. If in-game doesn't work, they'll stop doing it.
That may not prevent schenanigans like "I'll advertise in your game in exchange for an ad in my game for your stuff" trading, or in-house cross-promotion - direct complaints will help with these sort of things.
Sony has the perfect right to add whatever they want to the game. It is their game, or have you people forgotten that?
Sure, you may have bought it, but whenever you log online, there is agreements you must agree to be allowed online. Read that, and come back to me when it says that Sony DOES NOT have the right to put up advertisements in THEIR GAME.
The only thing pathetic I am seeing right now is all of your complaining.