Actually I got two Simpsons comics plus some money.
When I bought my new PS3 Slim it was in an ACIII bundle. I already owned and had played the ACIII videogame.
I went to Game Stop and they said if I took the cellophane off of the game they'd give me $15. It was store policy not to buy games that were still wrapped in cellophane.
Best Buy offered me $18. They wouldn't exchange it for a new game.
My comic book guy bought it for two comics and change, worth $20 in all. He was going to buy the game someday but he had a long list of games to play that he owned.
I'd rather have somebody that I buy comic books from all the time and is a PS3 owner who likes the AC games have the game than get ripped off by Game Stop and Best Buy.