There will always be a demand for physical copies and why would DVD outlast something that outmatches it in every single way?
Hell there are still vinyls being made by artists today and you think just because Blu-rays didn't make as much money for Sony that the format will die soon?
Sony is stating that Blue-Ray isn't as relevant as they would like it to be and that it is not worth as much as they hoped it would be.
How can Blu-Rays not survive this console generation with the PS4 Running Blue-Ray disc based games?
This post is a puff of smoke and is just trying to get people to flip there tops because Blue-Ray was just introduced a few years ago and now here is this article saying its going by bye, come on.