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Nov 17 2006
By: Treeh Last Guardian 12751 posts
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Analyst: Sony to win big in long run

29 replies 1 views Edited Nov 17, 2006

Microsoft's head start will give them the market share lead through 2007, but Sony will win in the long run with almost 60 percent of the market by 2012. That's the determination of research firm Strategy Analytics, whose Connected Home Devices service predicts Sony's 121.8 million PS3s will dwarf Microsoft's 59.7 million Xbox 360s in this console generation. The company sees the Nintendo Wii as almost a non-factor with only 23.3 million units sold through 2012.

Among the other predictions in the report:
  • 9 million total consoles sold this holiday season
  • 39.1 million consoles sold in 2007
  • 204.8 million consoles sold through 2012
  • 50 percent of all console sales coming from North America this generation.
The report sees this holiday period as crucial for Microsoft, which has to prove there is still demand for the Xbox 360 past the early adopters who have bought over 6 million systems so far. The key for Microsoft, they argue, is to lure away enough disappointed potential PS3 buyers in the next few weeks to maintain their early lead well into the future.

The report seems to put a lot of stake in the name recognition and current dominance of the PlayStation brand, which will force other console makers to convince consumers to "switch camps." Only time will tell whether customer loyalty can overcome high prices, hardware shortages and heavy marketing from Sony's competitors.

Source.


I doubt it, the PS3 is just too expensive to be so succesful.
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Treasure Hunter
Registered: 08/05/2006
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Re: Analyst: Sony to win big in long run

Nov 17, 2006
...and the Wii is too cheap and available to be a flop.  Seriously, 4 million Wiis available to buy by the end of the year...
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Treasure Hunter
Registered: 08/29/2003
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Re: Analyst: Sony to win big in long run

Nov 17, 2006
i agree. the price tag on this really limits it from a lot of people. i know they try to solve that by making different bundles and what not that would be cheaper but still, most families are not willing to pay $600+ so there kids can play video games. the ps3 is more for the avid gamer.

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Treasure Hunter
Registered: 04/15/2006
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Re: Analyst: Sony to win big in long run

Nov 17, 2006
Common sense would dictate that Sony would fall into 2nd place, or worse. The PS3 will eventually gather up steam, but it will no longer be the dominating force it once was.

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Uncharted Territory
Registered: 09/09/2005
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Re: Analyst: Sony to win big in long run

Nov 17, 2006


The Jolly Roger wrote:
Common sense would dictate that Sony would fall into 2nd place, or worse. The PS3 will eventually gather up steam, but it will no longer be the dominating force it once was.



i agree. i really see this war begin close not a sony run away.

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Fender Bender
Registered: 01/28/2003
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Re: Analyst: Sony to win big in long run

Nov 17, 2006
Lol, Joystiq is filled with Sony fanboys.
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Treasure Hunter
Registered: 01/13/2006
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Re: Analyst: Sony to win big in long run

Nov 17, 2006


501st_Legion wrote:
...and the Wii is too cheap and available to be a flop.  Seriously, 4 million Wiis available to buy by the end of the year...


I agree. Unless the price of the PS3 drops by $200-$300, it's not giving me a clear reason why I should spend so much more money on it when I can get the Wii, which seems to offer me every bit of fun that the PS3 will.
Formerly "Overclocked Cellist"
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Hekseville Citizen
Registered: 11/11/2006
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Re: Analyst: Sony to win big in long run

Nov 17, 2006


Aowen wrote:

Microsoft's head start will give them the market share lead through 2007, but Sony will win in the long run with almost 60 percent of the market by 2012. That's the determination of research firm Strategy Analytics, whose Connected Home Devices service predicts Sony's 121.8 million PS3s will dwarf Microsoft's 59.7 million Xbox 360s in this console generation. The company sees the Nintendo Wii as almost a non-factor with only 23.3 million units sold through 2012.

Among the other predictions in the report:
  • 9 million total consoles sold this holiday season
  • 39.1 million consoles sold in 2007
  • 204.8 million consoles sold through 2012
  • 50 percent of all console sales coming from North America this generation.
The report sees this holiday period as crucial for Microsoft, which has to prove there is still demand for the Xbox 360 past the early adopters who have bought over 6 million systems so far. The key for Microsoft, they argue, is to lure away enough disappointed potential PS3 buyers in the next few weeks to maintain their early lead well into the future.

The report seems to put a lot of stake in the name recognition and current dominance of the PlayStation brand, which will force other console makers to convince consumers to "switch camps." Only time will tell whether customer loyalty can overcome high prices, hardware shortages and heavy marketing from Sony's competitors.

Source.


I doubt it, the PS3 is just too expensive to be so succesful.


yo. you know i'll be a senior in high school in 2012.
" This doll is cursed." Shopowner. Homer Simpson, "That's bad." Shopowner, "But it comes with a free frogert!" Homer Simpson, "That's good." Shopowner, "The frogert is also cursed." Homer Simpson, "That's bad." Shopowner, "But it comes with a choice of topping!" Homer Simpson, "That's good." Shopowner, "The toppings contain potassium benzoate." Silence. Shopowner, "That's bad." Homer Simpson, "Can i go now?"

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Uncharted Territory
Registered: 06/25/2006
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Re: Analyst: Sony to win big in long run

Nov 17, 2006
Theres one analyst who says that the 360 will win in the long run.
I dont think Sony will take the big prize this generation

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Keyblade Wielder
Registered: 03/12/2005
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Re: Analyst: Sony to win big in long run

Nov 17, 2006
What do analysts actually do? Sit there and guess who will win?
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