10-13-2011 10:35 AM
It looks like Netflix CEO Reed Hastings wasn’t too pleased with the overwhelming negativity that poured out after his announcement that the Netflix service would be splintering into two separate entities, as he’s recently announced that Qwikster has been canned.
In a blog post, Hastings confirmed the decision to scrap the mail-based service.
It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs. This means no change: one website, one account, one password…in other words, no Qwikster.
He also went on to assure consumers that another price change is not in the cards anytime soon.
While the July price change was necessary, we are now done with price changes.
We value our members, and we are committed to making Netflix the best place to get movies & TV shows.
A Netflix spokesperson told The New York Times that the company has yet to determine whether it will still plan to offer a video game rental service, something that was part of Qwikster.
It’s a bit surprising to seem them quit on something they announced only just a month ago, but their shares have been dropping since it was unveiled. What do you think? Was it a smart move for Netflix to drop Qwikster before they even got a chance to try it out?