Same problem here. Shows my account as being a playstation plus memeber but in the playstation store itself it wants me to subscribe. problems like this should be expected. Still annoying though lol.
I had the same problem but then went to look a little deeper into it. It kept asking me to subscribe and was showing my the prices for Contrast and the other free game and I had no plus icon anywhere. I went into Contrast just to see and it had the price scratched out and the free with the plus logo instead. It looks like Plus may be activated it is just not displaying it the same. When I go to Settings -> PSN -> Account information -> Services, Plus is coming up as listed, but it doesn't appear to give you any other indication. And unlike on PS3, it doesnt seem to remove the PS Plus ads on PS4 when you are already a member.
It's there. The ads are just in the way. As previously mentioned they just didn't put the plus symbol in the store yet. I can download resogun and stuff for free. I can multiplayer on AC4 too so it works
Have same problem, I tried the restore license but still nothing. In the services list it shows I'm an active member , however upon entering the store it wants me to select a membership. If anyone has fixed this issue please post here. Thanks Much.